Sunday, July 12, 2015

An Open Letter to the CEO of Shaadi.com

Dear Mr. Rakshit, 

Congratulations on being appointed CEO of Shaadi.com. As the saying goes, “with great power, comes great responsibility.”

 Like many of my friends, I joined Shaadi.com years ago with a bit of hesitation but a heart full of hope. Admittedly, I was reluctant initially because Bollywood always led me to believe that great love stories began in classrooms or on the Eurail to Paris. However, after being a student for nearly 20 years and traveling across dozens of countries, I conceded that perhaps my love story was not going to be written by the likes of Yash Chopra; it was going to have to be written by Anupam Mittal.

To my delight, Shaadi.com did indeed help write a new chapter in the lives of many around me. If it hadn’t been for you, Nimit and Sakshi would not have met and be the proud parents of two today. Nor would Shaefali and Ankur, born continents apart, have been married. Ditto for Shreya and Dhaval, born in India and reunited in New Jersey nearly 25 years later, thanks to Shaadi.com. While optimistic, none of these people thought love – let alone marriage – would be waiting on the other side of their screens. Countless happy endings like theirs eventually made me a believer.   

Unfortunately, I can no longer continue advocating for Shaadi.com. As part of your company’s mission statement, you claim to “understand the needs and concerns of singles all over the world through tireless research and analysis,” but I’m disappointed that Shaadi.com has failed to understand or uncover one of the most basic fundamentals of love: love has no boundaries. As you’re aware, Shaadi.com prevents users from searching for a match of the same gender, which suggests your company’s sentiments towards marriage equality.

For a site that literally translates to Marriage.com, the implicit meaning that marriage is between two individuals – irrespective of nationality, creed, religion or sexual persuasion – is sadly, completely lost on you. For a site that boasts helping 3.2 million people worldwide find their match, you’ve alienated an entire population that supports gay marriages. You have a momentous responsibility and an opportunity to impact – and write – the love stories of so many more. For a site that’s committed to helping people “meet the right person,” the least you can do is not be on the wrong side of history. 

Sincerely,
A Heterosexual in an Omni-sexual World